Brief: Create a visual identity for an Apple Festival that commands attention across signage, print, and outdoor applications.

Approach: The design is built around layered fruit forms, high-contrast color palettes, and dynamic typography. Overlapping shapes and deliberate movement give the system energy — as if the festival is already in motion before it begins.

Result: A striking, memorable visual presence that communicates abundance and excitement at a glance.

Brief: Develop a conceptual brand identity for a cinematic boutique hotel in Stockholm.

Approach: The entire visual system is driven by one metaphor — the hotel as an unfolding film. That idea drove every decision: editorial typography that feels like opening credits, microcopy that reads like screenplay direction, signage and print materials designed as if they were props from the same production. The result is an identity where the concept is inseparable from the execution.

Result: An immersive hospitality identity with a strong narrative backbone and a distinctive voice that sets it apart from conventional hotel branding.

Brief: A self-initiated series exploring typography, spacing, and layout as tools for visual storytelling.

Approach: Each poster starts with a single question — about tension, rhythm, hierarchy, or negative space. References drawn from outside design: architecture, editorial, film. The constraint is intentional: by limiting each study to one problem, the thinking becomes visible in the work.

Result: An ongoing body of experimental work that sharpens the eye and the reasoning behind every client project.

Brief: A self-initiated editorial project documenting a two-day trip through expressive visual storytelling.

Approach: Rather than documenting the trip literally, the zine uses bold color, halftone textures, and dynamic composition to capture atmosphere and feeling. Each spread is designed to evoke a specific moment rather than illustrate it. References drawn from editorial design, print culture, and street photography.

Result: An editorial piece that sits at the intersection of travel diary and graphic experimentation — a playground for layout, color, and print-inspired texture.

Brief: Develop a cohesive visual content library for a sexual wellness brand using AI image generation.

Approach: The challenge was consistency — making every image feel like it belonged to the same visual world in terms of lighting, skin tones, mood, and composition. The process combined prompt engineering, iterative refinement, and post-production to maintain creative control throughout. The visuals center on human subjects, expressing intimacy, softness, and body confidence in line with the brand's values of inclusivity and pleasure.

Result: A controlled, on-brand image library that demonstrates how AI can accelerate creative production without sacrificing intentionality or coherence.